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1

Tensile and flexural properties of natural fiber reinforced polymer composites: A review

Khan, Mohammad ZR, Srivastava, Sunil K, Gupta, MK

Journal:

Journal of Reinforced Plastics and Composites

Year:

2018

Language:

english

File:

PDF, 923 KB

english, 2018

2

The Long-Term Impact of Promotion and Advertising on Consumer Brand Choice

Carl F. Mela, Sunil Gupta and Donald R. Lehmann

Journal:

Journal of Marketing Research

Year:

1997

Language:

english

File:

PDF, 2.88 MB

english, 1997

3

IEC 61850 Substation Communication Network Architecture for Efficient Energy System Automation

Ali, Ikbal, Thomas, Mini S., Gupta, Sunil, Suhail Hussain, S. M.

Journal:

Energy Technology & Policy

Year:

2015

Language:

english

File:

PDF, 540 KB

english, 2015

4

Customer Metrics and Their Impact on Financial Performance

Gupta, Sunil, Zeithaml, Valarie

Journal:

Marketing Science

Year:

2006

Language:

english

File:

PDF, 335 KB

english, 2006

5

Microneedles: A smart approach and increasing potential for transdermal drug delivery system

Waghule, Tejashree, Singhvi, Gautam, Dubey, Sunil Kumar, Pandey, Murali Monohar, Gupta, Gaurav, Singh, Mahaveer, Dua, Kamal

Journal:

Biomedicine & Pharmacotherapy

Year:

2019

Language:

english

File:

PDF, 976 KB

english, 2019

6

Impact of Sales Promotions on When, What, and How Much to Buy

Journal:

Journal of Marketing Research

Year:

1988

Language:

english

File:

PDF, 2.37 MB

english, 1988

7

Trust in Open Source Software Development Communities

Sohal, Amitpal Singh, Gupta, Sunil Kumar, Singh, Hardeep

Journal:

International Journal of Open Source Software and Processes

Year:

2018

Language:

english

File:

PDF, 540 KB

english, 2018

8

A Historiographical Survey of Studies on Indo-Roman Sea Trade and Indian Ocean Trade

Journal:

Indian Historical Review

Year:

2005

Language:

english

File:

PDF, 1.59 MB

english, 2005

9

Customer Lifetime Value and Firm Valuation

Gupta, Sunil, Lehmann, Donald R.

Journal:

Journal of Relationship Marketing

Year:

2006

Language:

english

File:

PDF, 916 KB

english, 2006

10

Nevasa: A Type-site for the Study of Indo-Roman Trade in Western India

Journal:

South Asian Studies

Year:

1998

Language:

english

File:

PDF, 478 KB

english, 1998

11

Customers as assets

Sunil Gupta, Donald R. Lehmann

Journal:

Journal of Interactive Marketing

Year:

2003

Language:

english

File:

PDF, 967 KB

english, 2003

12

Dressel 2–4 Amphorae and Roman Trade with India: the evidence from Nevasa

Gupta, Sunil, Williams, David, Peacock, David

Journal:

South Asian Studies

Year:

2001

Language:

english

File:

PDF, 9.51 MB

english, 2001

13

Consumer price sensitivity and price thresholds

Sangman Han, Sunil Gupta, Donald R. Lehmann

Journal:

Journal of Retailing

Year:

2001

Language:

english

File:

PDF, 118 KB

english, 2001

14

The Far East, Southeast and South Asia: Indo-Pacific Beads from Yayoi Tombs as Indicators of Early Maritime Exchange

Katsuhiko, Oga, Gupta, Sunil

Journal:

South Asian Studies

Year:

2000

Language:

english

File:

PDF, 12.41 MB

english, 2000

15

In Pursuit of Enhanced Customer Retention Management: Review, Key Issues, and Future Directions

Ascarza, Eva, Neslin, Scott A., Netzer, Oded, Anderson, Zachery, Fader, Peter S., Gupta, Sunil, Hardie, Bruce G. S., Lemmens, Aurélie, Libai, Barak, Neal, David, Provost, Foster, Schrift, Rom

Journal:

Customer Needs and Solutions

Year:

2017

Language:

english

File:

PDF, 769 KB

english, 2017

16

Valuing Customers

Sunil Gupta, Donald R. Lehmann and Jennifer Ames Stuart

Journal:

Journal of Marketing Research

Year:

2004

Language:

english

File:

PDF, 3.10 MB

english, 2004

17

A case study on quality improvement of connecting rod assembly line using Six Sigma DMAIC cycle

Kumar, Sunil, Brahma, Gayatri, Kaur, Prabhkiran, Gupta, Brijesh Kumar

Journal:

International Journal of Six Sigma and Competitive Advantage

Year:

2020

File:

PDF, 1.03 MB

2020

18

Customer-Based Valuation

Journal:

Journal of Interactive Marketing

Year:

2009

Language:

english

File:

PDF, 276 KB

english, 2009

19

Removal of Chromium from Electroplating Industry Wastewater Using Bioelectrochemical System: Kinetic Study and Statistical Analysis

More, Anand Govind, Gupta, Sunil Kumar

Journal:

Journal of Hazardous Toxic and Radioactive Waste

Year:

2021

File:

PDF, 1.08 MB

2021

20

Stochastic Models of Interpurchase Time with Time-Dependent Covariates

Journal:

Journal of Marketing Research

Year:

1991

Language:

english

File:

PDF, 2.41 MB

english, 1991

21

Rice temper: technological solutions and source identification in the Indian Ocean

Roberta Tomber, Caroline Cartwright, Sunil Gupta

Journal:

Journal of Archaeological Science

Year:

2011

Language:

english

File:

PDF, 3.06 MB

english, 2011

22

The “Shopping Basket”: A Model for Multicategory Purchase Incidence Decisions

Manchanda, Puneet, Ansari, Asim, Gupta, Sunil

Journal:

Marketing Science

Year:

1999

Language:

english

File:

PDF, 256 KB

english, 1999

23

Impact of Sales Promotions on when, what, and how Much to Buy

Journal:

Journal of Marketing Research

Year:

1988

Language:

english

File:

PDF, 1.54 MB

english, 1988

24

Recent advancement in heat transfer and fluid flow characteristics in cross flow heat exchangers

Mangrulkar, Chidanand K., Dhoble, Ashwinkumar S., Chamoli, Sunil, Gupta, Ashutosh, Gawande, Vipin B.

Journal:

Renewable and Sustainable Energy Reviews

Year:

2019

Language:

english

File:

PDF, 9.42 MB

english, 2019

25

[IEEE 2019 IEEE International Symposium on Electromagnetic Compatibility, Signal & Power Integrity (EMC+SIPI) - New Orleans, LA, USA (2019.7.22-2019.7.26)] 2019 IEEE International Symposium on Electromagnetic Compatibility, Signal & Power Integrity (EMC+SIPI) - LPDDR4X Optimal PCB and PKG Trace Lengths in Automotive System

Gupta, Sunil, Powers, Scott

Year:

2019

Language:

english

File:

PDF, 351 KB

english, 2019

26

Defection Detection: Measuring and Understanding the Predictive Accuracy of Customer Churn Models

Scott A. Neslin, Sunil Gupta, Wagner Kamakura, Junxiang Lu and Charlotte H. Mason

Journal:

Journal of Marketing Research

Year:

2006

Language:

english

File:

PDF, 1.22 MB

english, 2006

27

Commercial Use of UPC Scanner Data: Industry and Academic Perspectives

Bucklin, Randolph E., Gupta, Sunil

Journal:

Marketing Science

Year:

1999

Language:

english

File:

PDF, 304 KB

english, 1999

28

Reflections on "Impact of Sales Promotions on When, What, and How Much to Buy"

Journal:

Journal of Marketing Research

Year:

1993

Language:

english

File:

PDF, 611 KB

english, 1993

29

25th Anniversary Issue || Customer Metrics and Their Impact on Financial Performance

Sunil Gupta and Valarie Zeithaml

Journal:

Marketing Science

Year:

2006

Language:

english

File:

PDF, 5.38 MB

english, 2006

30

Estimating Heterogeneity in Consumers' Purchase Rates

Sunil Gupta and Donald G. Morrison

Journal:

Marketing Science

Year:

1991

Language:

english

File:

PDF, 215 KB

english, 1991

31

Brand Choice, Purchase Incidence, and Segmentation: An Integrated Modeling Approach

Randolph E. Bucklin and Sunil Gupta

Journal:

Journal of Marketing Research

Year:

1992

Language:

english

File:

PDF, 2.65 MB

english, 1992

32

Piracy and trade on the western coast of India (AD 1–250)

Journal:

Azania Archaeological Research in Africa

Year:

2007

Language:

english

File:

PDF, 2.17 MB

english, 2007

33

SPIE Proceedings [SPIE International Conference on Fiber Optics and Photonics - Guwahati, India (Saturday 11 December 2010)] Photonics 2010: Tenth International Conference on Fiber Optics and Photonics - Waveguide patterning on thin film and self-assembled photonic crystals

Khijwania, Sunil K., Makwani, Diksha, Kedia, Sunita, Gupta, Banshi D., Pal, Bishnu P., R., Vijaya, Sharma, Anurag

Year:

2010

Language:

english

File:

PDF, 16.82 MB

english, 2010

34

Special Issue on Managerial Decision Making || Commercial Use of UPC Scanner Data: Industry and Academic Perspectives

Randolph E. Bucklin and Sunil Gupta

Journal:

Marketing Science

Year:

1999

Language:

english

File:

PDF, 1019 KB

english, 1999

35

Designing Products and Services for Consumer Welfare: Theoretical and Empirical Issues

Sunil Gupta and Rajeev Kohli

Journal:

Marketing Science

Year:

1990

Language:

english

File:

PDF, 579 KB

english, 1990

36

SAE Technical Paper Series [SAE International The 11th International Conference on Automotive Engineering - (MAR. 30, 2015)] SAE Technical Paper Series - Aluminum Gear Shift Fork with Supporting Pad for Light Weighting in Commercial Vehicles

Kandreegula, Suresh Kumar, Sukumar, Naveen, Endugu, Sunil, Gupta, Umashanker

Year:

2015

Language:

english

File:

PDF, 2.74 MB

english, 2015

37

The Long-Term Impact of Promotion and Advertising on Consumer Brand Choice

Mela, Carl F., Gupta, Sunil, Lehmann, Donald R.

Journal:

Journal of Marketing Research

Year:

1997

Language:

english

File:

PDF, 1.90 MB

english, 1997

38

Biomonitoring of Heavy Metals in River Ganga Water, Sediments, Plant, and Fishes of Different Trophic Levels

Kumar, Manoj, Gupta, Neelima, Ratn, Arun, Awasthi, Yashika, Prasad, Rajesh, Trivedi, Abha, Trivedi, Sunil P.

Journal:

Biological Trace Element Research

Year:

2019

Language:

english

File:

PDF, 1.35 MB

english, 2019

39

[IEEE 2019 Amity International Conference on Artificial Intelligence (AICAI) - Dubai, United Arab Emirates (2019.2.4-2019.2.6)] 2019 Amity International Conference on Artificial Intelligence (AICAI) - An Innovative Model for the Enhancement of IoT Device Using Lightweight Cryptography

Thapliyal, Sourav, Gupta, Himanshu, Khatri, Sunil Kumar

Year:

2019

Language:

english

File:

PDF, 238 KB

english, 2019

40

Reflections on “Impact of Sales Promotions on When, What, and How Much to Buy”

Journal:

Journal of Marketing Research

Year:

1993

Language:

english

File:

PDF, 503 KB

english, 1993

41

Flood inundation mapping- Kerala 2018; Harnessing the power of SAR, automatic threshold detection method and Google Earth Engine

Tiwari, Varun, Kumar, Vinay, Matin, Mir Abdul, Thapa, Amrit, Ellenburg, Walter Lee, Gupta, Nishikant, Thapa, Sunil, Schumann, Guy J-P.

Journal:

Year:

2020

File:

PDF, 2.83 MB

2020

42

Managing Advertising and Promotion for Long-Run Profitability

Kamel Jedidi, Carl F. Mela and Sunil Gupta

Journal:

Marketing Science

Year:

1999

Language:

english

File:

PDF, 599 KB

english, 1999

43

Determining Segmentation in Sales Response across Consumer Purchase Behaviors

Bucklin, Randolph E., Gupta, Sunil, Siddarth, S.

Journal:

Journal of Marketing Research

Year:

1998

Language:

english

File:

PDF, 1.65 MB

english, 1998

44

Habit reversal training for trichotillomania

Gupta, Sunil, Gargi, ParshotamDass

Journal:

International Journal of Trichology

Year:

2012

Language:

english

File:

PDF, 455 KB

english, 2012

45

Valuing Customers

Gupta, Sunil, Lehmann, Donald R., Stuart, Jennifer Ames

Journal:

Journal of Marketing Research

Year:

2004

Language:

english

File:

PDF, 125 KB

english, 2004

46

A Brand's Eye View of Response Segmentation in Consumer Brand Choice Behavior

Randolph E. Bucklin, Sunil Gupta and Sangman Han

Journal:

Journal of Marketing Research

Year:

1995

Language:

english

File:

PDF, 1.23 MB

english, 1995

47

The New Pre-Raphaelites

Journal:

Photography and Culture

Year:

2011

Language:

english

File:

PDF, 352 KB

english, 2011

48

Timing of surgical intervention in patients of infected necrotizing pancreatitis not responding to percutaneous catheter drainage

Shenvi, Sunil, Gupta, Rajesh, Kang, Mandeep, Khullar, Madhu, Rana, Surinder Singh, Singh, Rajinder, Bhasin, Deepak Kumar

Journal:

Year:

2016

Language:

english

File:

PDF, 583 KB

english, 2016

49

Geospatial assessment of tourism impact on land environment of Dehradun, Uttarakhand, India

Dey, Jaydip, Sakhre, Saurabh, Gupta, Vikash, Vijay, Ritesh, Pathak, Sunil, Biniwale, Rajesh, Kumar, Rakesh

Journal:

Environmental Monitoring and Assessment

Year:

2018

Language:

english

File:

PDF, 7.07 MB

english, 2018

50

Clinical Implications of Lipohypertrophy Among People with Type 1 Diabetes in India

Gupta, Sunil S., Gupta, Kavita S., Gathe, Sachin S., Bamrah, Parvinder, Gupta, Shlok S.

Journal:

Diabetes Technology & Therapeutics

Year:

2018

Language:

english

File:

PDF, 391 KB

english, 2018